Virēre Eau de Parfum, unveiled

Evoking sun-warmed citrus fruits, fig trees and green tea, our latest Eau de Parfum germinates thoughts of sundrenched vistas and fragrant summer breezes, underlining the transportive power of scent. This notion is conveyed via ‘Sunlit Sojourn,’ where visitors are invited to navigate through a design installation as non-linear as the nature of memory itself, in turn echoing the unorthodox nature of Virēre’s fresh, green and woody aroma. 

Aesop Creative Director Ai Kato says: 'Similarly to how our stores provide environments that restore and stimulate the senses, our fragrances transport people away from the hectic rhythms of the day by recalling memories or provoking curiosity. With Virēre Eau de Parfum, we will take our customers deep into its verdant world, allowing them to create their own connections with the aroma through multisensorial experiences.’