Introducing the fragrant fables

The inaugural Aesop fragrance, Marrakech, was first spritzed 20 years ago, setting our eye (or should that be ‘nose’?) on new aromatic frontiers. Our offering of Eaux de Parfum has since expanded significantly, though gradually, with a new fragrance only meeting the expectant nasal cavities of the public after a lengthy process involving much thinking, dreaming and—of course—sniffing.

And now, a new chapter in our olfactory story begins, fusing our unique approach to fragrance creation and longstanding reverence for literature, as we also introduce a new addition to the range.

A new chapter

Introducing the Fragrant Fables, an artful evolution of our fragrance collection. Inspired by our namesake—Aesop, the ancient Greek fabulist—the concepts behind the existing fragrance range are elaborated into fable-like poems which take us to storm-buffeted cliffs, serene forests and rewilded concrete landscapes. Each fable carries with it a question, inviting the reader to pause and ponder. As part of this, the name of each Eau de Parfum has been adapted to a fable-like title which nods to the value it embodies, from Tacit Truths which explores trust as a source of connection, to Eternal Karst which highlights the importance of resilience during times of change.

The Radical Ingredient, the Fabulist Accord

The unique olfactory signatures of the range follow our poetic approach to blending, which harnesses unexpected botanicals to potent effect: each fragrance comprises a ‘Radical Ingredient’ and a ‘Fabulist Accord’. The Radical Ingredient is a singular botanical extract that reveals often surprising facets across the top, heart and base notes of the Eau de Parfum due to its radically unfiltered presence. Meanwhile, the Fabulist Accord conjures the imagined aroma of something which is unscented in nature—an aromatic narrative woven by three key ingredients.

The amber bottle, enhanced

While no story should be judged by its cover, the Fragrant Fables have pronounced aesthetic—as well as olfactive—qualities. Housed in new, pleasingly tactile bottles with a domed base and taller, more slender form, they are presented in boxes which include a fable and image that evoke the story of each scent. The amber glass bottle stays characteristically minimalist, yet with enhanced elements such as a new textured cap (inspired by the basalt rock on which our home city of Melbourne was quite literally built), the fragrance name displayed in metallic text, and an embossed insignia on the glass and debossed cap.

The Aesop story is one that holds a fable-like quality in itself—one filled with curiosity, experimentation, and an inimitable blend of the cerebral and the sensorial. The Fragrant Fables extend this narrative, weaving together our long-held reverence for literature and our time-honed expertise in the blending of aromatic essential oils, to craft an aromatic odyssey for adventurous noses and curious minds.